Like most of the population who loves a beauty fix, I’ve been keeping my eye out for the launch of the Huda Beauty FauxFilter Foundation. Since Huda Kattan announced she was expanding the brand to foundations back in the spring, the wait has been highly anticipated. FauxFilter is described as a full-coverage velvety foundation, and is available in 30 shades. Fast forward several weeks since the official launch and its flying off the shelves, selling out in many retailers.
A few weeks ago, I put my name down on the Cult Beauty wish list. They emailed me a couple of days later stating the foundations had been restocked. Shrieking with delight, I excitedly put my order in! Having tried so many foundations over the years, I have two that I buy on repeat and ultimately are my go to. These are Lancôme Teint Idole Ultra 24hr for everyday and Giorgio Armani Luminous Silk in 6.25 for fuller coverage.
Since this was the first time I have ordered a foundation online, I was really wary of buying the wrong shade. I spent a few hours really comparing swatches online and used the Huda Beauty ultimate Faux Filter brand shade comparison guide. Initially I thought this was a great idea but it does need adjusting, and I think this is where people may have been ordering the wrong shade.
Luckily, there was a very helpful chart featuring multi-toned male and female faces on Huda’s Instagram account. After debating between three shades in the medium category, my husband suggested Baklava 340 G.
- 30 Shades, mainly named after sweet treats
- Five categories, from Fair 100s to Rich 500s
- Six shades in each category going up in tens as they get more depth 100,110-150 etc
- Each shade name and number is followed by a letter
N – Neutral
B – Beige – pink based c/ blue tones
R – Pink/red based c/ red undertones
G – Golden – Warm/Yellow undertones
The packaging looks great and even with a plastic bottle, it feels luxurious, it’s lighter and more convenient for travelling. Each pump dispenses small amounts, meaning less waste with each use.
I have normal to combination skin and medium golden/yellow skin tone. Baklava 340G is perfect, the shade is incredible – it’s actually the best shade I’ve used to date. It really compliments my skin tone without having to mix with other foundations. It’s super pigmented so a little goes a long way and offers complete, buildable coverage.
The faux Filter Foundation applies really nicely, I used a slightly damp beauty blender as I felt it gave a better finish than using a traditional paddle foundation brush. It is extremely thick and a bit sticky. I did spend more time blending and buffing it out, until I got used to how little you really need to use. My skin looked flawless and it set to a radiant matte finish. I normally use an extremely light layer of powder to set on the t-zone, and then Laura Mercier Translucent Powder under the eyes.
What surprised me the most is how lightweight it feels for such a full coverage foundation. It really does feel like a second skin, and I found that the rest of my make up (bronzer/blush etc) applied beautifully afterwards. It’s not unusual for me to have to powder once in a full day of wear, as my forehead was slightly oilier than when using my usual foundation. However, the flawless finish on the rest of the face was there even after 10 hours.
Ok, so the floral fragrance of this foundation is pretty intense. Having such a sensitive nose, I often have to ditch a perfume/product, so I was really concerned how I would fair with this on for the whole day. The foundation is incredibly pungent but I did get used to it. Most importantly, it hasn’t caused me any skin issues.
My complexion will be getting lighter now that winter has arrived so I will be ordering another shade. The finish of this foundation is the closest thing to sorcery I’ve ever seen! I will be setting my forehead with LM translucent powder from now on, and I’m not wild on the fragrance. Other than that, I think it’s a great foundation!